Your Website is Not an Asset: Here’s Why

September 18, 2022

Your website is obsolete. It doesn’t matter how much time and money you’ve put into it, it’s no longer an asset to your business. In fact, it’s become a liability. Here’s why: your domain name is no longer unique, and your website is not mobile-friendly. As a result, you’re losing potential customers and damaging your brand reputation. Don’t believe us? Check out these statistics:

– 61% of users said they would not return to a website that wasn’t mobile-friendly

– 67% of users said they would be more likely to buy from a mobile-friendly website

– 74% of users said they were more likely to return to a mobile-friendly website

If you’re still not convinced, consider this: your website is costing you money. In order to keep it up and running, you’re paying for hosting, domain renewals, and security. On top of that, you’re also paying for maintenance and updates. All of this can add up quickly, and it’s money that could be better spent elsewhere.

So what should you do? If you’re not ready to give up on your website entirely, there are some things you can do to make it more mobile-friendly and improve your ROI. But ultimately, we believe the best course of action is to invest in a new website that will be an asset to your business for years to come.

Options to Develop a Better Website

DIY free website

DIY free website platforms look good in the beginning. They give you a false sense of security that your website is complete and will serve its purpose without any issues. But as your business grows, you’ll quickly realize that these platforms are not equipped to handle traffic spikes or support complex design features. And if you want to add e-commerce to your website, you’re out of luck.

Free website builders are also slow, which means your website will take longer to load. And since speed is a ranking factor for SEO, this will hurt your chances of being found online. Not to mention, you’re likely sharing a server with other users, which can lead to crashes and downtime. In other words, you’re not in control of your website. And if something goes wrong, you’re on your own.

Paid Website Platform

When you pay for a platform, you get what you pay for. In most cases, you’ll have access to more features, design templates, and support from the provider. You’ll also be able to scale your website as your business grows. And if you’re looking for e-commerce features, most paid platforms offer these as well.

Of course, there are some downsides to paid website platforms. For one, they can be more expensive than DIY free website builders. But when you consider the cost of your time and the potential lost revenue from a slow or down website, the price is worth it.

Custom Website

A custom website is the best option for businesses that want complete control over their online presence. When you work with a web design agency, you’ll be able to create a website that is tailored to your specific needs and goals. And since you’re not working with a template, your website will be unique to your business.

The downside of a custom website is that it can be more expensive than other options. But when you consider the benefits, we believe it’s worth the investment.

If you’re ready to take your website to the next level, contact our team at [agency name] . We specialize in creating custom websites that are designed to help businesses grow. Request a free consultation today. [include CTA]

When it comes to your website, don’t settle for something that’s just good enough. Your website is one of the most important tools you have for growing your business. So make sure it’s an asset, not a liability. Invest in a new website that will help you reach your goals. [include CTA]

Custom Website as a Service

The best option for businesses is a custom website as a service. You will be able to create a website that is tailored to your specific needs and goals. And since you’re not working with a template, your website will be unique to your business. When you consider the benefits, we believe it’s worth the investment.

Some of the benefits of a custom website as a service are:

– custom to your business

– all inclusive (security, maintenance, optimization, hosting, updates)

– fast servers with 100% uptime

– low upfront costs

– low affordable monthly payments

– no long term commitment

If you’re ready to take your website to the next level, contact our team at BCHWeb Solutions. We specialize in creating custom websites that are designed to help businesses grow. Request a free consultation today.

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